This article will focus on advertising agencies in Belgium. There are many advertising agencies in Belgium and this list will focus on the major agencies. Along with the major advertising agencies in Belgium, there are a few local agencies to give a more balanced list. This list, like all the lists on Agency Roll, is a starting guide for anyone looking for advertising agencies in Belgium and it should not be used as a ranking. This list of advertising agencies in Belgium is designed to give you a starting point. If you know of an advertising agency in Belgium that should be on this list leave a comment below and let us know.
Top advertising agencies in Belgium
FAMOUSGREY is a full service agency founded in 1998 in Brussels. Rewarded ‘Agency of the Year’ multiple times in Belgium, its work has been celebrated on an international level for its creative merits (Cannes Lions, Eurobest,…) as well as for its effectiveness (Effie Awards, Cuckoo,…). For clients like Engie, ABInbev, Thomas Cook, SNCB National Railway, WWF. FAMOUSGREY believes that great ideas are the most cost-effective way to drive results. And a team of creatives, producers, technologists, UX-specialists & data-guys take care of that.
They’re a creative company which employs talented people who think different and work with brands in an open way, with one common goal: creating culturally influential work that people talk about. They believe brands must enter and influence popular culture to be noticed.
They help their clients achieve this by merging creativity and innovation to create Famous and Effective work which, of course, does more than just meet their clients’ business objectives. They love using their creativity to help their clients to not just market to the world, but behave in the world with authenticity and personality.
Their open culture makes this kind of work possible. They believe in collaboration and making their clients part of the team. No hierarchy, no ego. Because in their eyes, none of them are as smart as all of them.
Welcome to J. Walter Thompson. They are Pioneers, exploring new possibilities to create new solutions to strengthen brands and business results. If you are not aware of JWT and their work…. You might not be ready to hire a real advertising agency and local listings or an intern might be your best bet.
LDV is an Antwerp based boutique agency that prescribes to a simple and powerful belief – that their mission is to Create Fans for Brands. With an in-house design and interactive team, LDV performs that mission across media platforms for both national and international clients like Opel (general motors), Red Bull, and Q8 (Kuwait petroleum).
Scholz & Friends Group is one of the leading agency groups in the German-speaking world and offers all the communication instruments from a single source as the “Orchestra of Ideas”. In addition to the German offices in Hamburg, Berlin and Düsseldorf, the agency network is active in several other European markets. The agency’s clients include DB Bahn, Müller, Opel/Vauxhall, Siemens, Tchibo, TUI, Unilever, Vodafone and institutions like the German Federal Government and the European Parliament.
Y&R is one of the world’s leading full-service advertising agencies, distinguished by their proprietary knowledge, analytic rigour and creative solutions. Y&R ignites brand energy through big ideas – before and beyond advertising.
Y&R pioneered integrated marketing more than 30 years ago. Through their collaborative efforts with their Young & Rubicam Brands partners, they are uniquely positioned to help their clients with best-in-class solutions.
They help clients gradually move from the traditional model – that is increasingly challenged due to low organic reach – to new models that unlock the power of social media. So far they have observed social media to have been mainly leveraged around two models. They call them “Social Influence” and “Social Reach.”
The majority of brands are still using the “Social Influence” model. They are focused on having social media pages/channels/boards for which they create content and manage conversations. Their KPI’s are centered on fans and followers and they rely on organic reach. This model is already outdated for Facebook, Twitter and LinkedIn. They expect Pinterest and Instagram to also progress beyond their current model within next year.
Social.Lab is developing a more sophisticated version named “Social Reach & Frequency”, where frequency of contacts play a very important role, with adapted KPIs. Social.Lab has excelled in making this model work, which they still do for many of their clients.
What has always defined Ogilvy & Mather Worldwide is its ability to build brands. The difference is that building brands today requires a keen understanding of how new communications technology, new channels, and vibrant creativity combine. This is a world where the consumer is now in control, and consumer insight is paramount, and so the quality and diversity of their people are vital. A contemporary outlook and true cultural attunement are much more important in a world where there is a new mandate for their business. That mandate is integrated communications and their response, what they call 360 Degree Brand Stewardship® , means a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.
If “beyond comfort” thrills you, if “expanding possible” attracts, then you’ll do your best work here. You’ll do it because they’ll provoke you, challenge you and unashamedly ask for more. They believe there are no limits for passion, imagination and wonder. And it’s only when they explore the unknown that they can truly thrive. That’s why they’re so passionate about investing in their people to help them thrive collectively and individually. They’ll reach out and help you explore the uncharted because that’s where ideas flourish. It’s where people and brands grow. You owe it to yourself and they owe it to their clients. It’s the MEC way.
They create effectiveness. That’s the heart and soul of BBDO. Behind each of these three simple words, is a unique story. One that makes them #bbdoproud. They invite you to discover these stories, and find out how they create effectiveness for your brand.
Touch is a highly creative agency with a core team of innovative professionals and 2 creative directors, Fred Vandenbreede & Laurent Duffaut, with over 15 years of experience. With their flexible integration of skills they provide creativity, strategic thinking, technical know-how and results.
Their expertise in both on- and offline can ensure the best presence of your brand or product. Whether your goal is to attract new prospects, to nurture the relationship with your consumer or to launch a new product, they always bring a “touch” of creativity.
Before communicating towards new generations, you need to understand them and what emotional value your brand has for them. They integrate youngsters and the client in the creativity process to turn the rational briefing into an emotional story. For the newest generations, content is old after 24 hours. They have everything they need in-house to jump at every opportunity.
They have been around, since 1996 in fact when brand activation was something you had to explain… Along the way they built their own proprietary BACS software, developed a game changing channel planning tool, and continuously improved their logistic knowledge to keep activating brands. Bananas has its roots in Belgium but also opened an office in the United Kingdom (London). Today they still aim to be a default business partner for great brands by activating them through consumers & channels. That’s simply what they’re good at and what they passionately do each day: true brand activation!
They believe creativity is the most powerful force in business. Emotion is the most powerful force in life. To solve their client’s business issues, they favor their people’s skills instead of the latest buzzwords. Bringing together the best talents in strategy, technology, creation and production under one roof, results in “work that works”.
A creative agency adapted to the digital era helping brave brands to do the same. Duval Guillaume develops and deploys strategic and creative ideas and stories allowing organizations to build relationships and install a dialogue with their audiences.
Final Thoughts on advertising agencies in Belgium
There are many advertising agencies in Belgium, if we missed some of the major advertising agencies in Belgium and you feel that an advertising agency in Belgium should be on this list leave a comment below and let us know. Belgium is a major market and it will continue to grow. Internet penetration is still growing, but with new tech and better access, we will see an explosion of demand for consumer goods and services. Make sure you are ready to capitalize on this expected growth by working with an advertising agency in Belgium. This list of advertising agencies in Belgium should help you get started.