This article will focus on advertising agencies in Germany. There are many advertising agencies in Germany and this list will focus on the major agencies. Along with the major advertising agencies in Germany, there are a few local agencies to give a more balanced list. This list, like all the lists on Agency Roll, is a starting guide for anyone looking for advertising agencies in Germany and it should not be used as a ranking. This list of advertising agencies in Germany is designed to give you a starting point. If you know of an advertising agency in Germany that should be on this list leave a comment below and let us know.
Top advertising agencies in Germany
When it comes to awards for creativity and efficiency, Jung von Matt is the most decorated agency group in the German-speaking world. At the international advertising festival in Cannes, it ranked amongst the world’s top three independent agencies in 2010, 2011 and 2012 – and has a large store of digital work to its name. Jung von Matt was founded in Hamburg in 1991 and, 22 years on, is a non-listed plc with branches in Germany, Austria, Switzerland, Sweden, Poland, the Czech Republic, Slovakia and China.
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world’s largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the worldwide holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
They are not an advertising agency. They are Germany’s first Behavior Change agency. They do not scream product names at potential customers. They let providers grow to favorite brands, which find their place in the everyday life of their consumers. But yes, if you want banners and pay for them, they can do that too.
In 1953 the agency “Werbegramm” laid the foundation for today’s GREY Germany. Under the umbrella of the brand GREY they combine all services along the marketing value chain. As Germany’s strategic brand management agency, they are developing creative and channel-independent solutions with measurable success for the brands of their customers. Speed, complexity and versatility are countered by a fully integrated, collaborative work process and a rounded service portfolio. Digitality is not a discipline in the place of ideas, but firmly anchored in the patterns of the various trades. One Ground. One Team. One GREY.
Eobiont is a German-American advertising agency based in Berlin that specializes in integrated corporate and brand communication, digital media and public campaigns. They mainly support organizations in addressing a variety of communicative problems, such as changing behavior, providing complex technical procedures, or introducing innovative products and services.
Walter Thompson Frankfurt is one out of three offices in Germany. 150-plus professionals from over 12 nations are servicing local and multinational clients. J. Walter Thompson Germany is developing modern communication solutions that activate brands, engage consumers and infect all relevant media and channels.
Isobar is a global full-service digital agency, creatively solving critical, complex client challenges in the digital era. They conceive, design and build innovative experiences, and they enable brand commerce by connecting powerful brand narratives with commercial interactions. They relentlessly focus on delivering “Ideas without limits,” and take pride in helping clients transform business processes, disrupt industries and find new ways to connect with customers.
Ogilvy & Mather is a global, integrated communications agency with specialists in all major disciplines. They are one of the most creative agencies in Germany. Founded in 1948 by David Ogilvy in New York, the agency is now the world’s fifth largest agency network, with around 480 offices and more than 24,000 employees worldwide, in more than 100 countries. Since May 1989, the company is part of the WPP Group plc in London, one of the largest advertising holdings in the world. The German agency has its origins in the Frankfurt Heumann Werbegesellschaft, which was taken over 1964 by Ogilvy & Mather.
Trans-formative work, delivering real results for their clients in business and service innovation, brand experience and communication. They have a deep understanding of the challenge the shift from traditional to digital poses not only to brands and publishers, but to enterprises and businesses around the world.
They support their clients in finding new business opportunities like they did with BMW Ventures, investing in the development of disruptive mobility services. Given their creative track record, they help their clients navigate communication to make customer acquisition and storytelling effective. They strive to be at the avant-garde of a changing media landscape.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten’s Batten Company, and later in 1928, through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. the agency became BBDO. BBDO Worldwide has been named the “Most Awarded Agency Network in the World” by The Gunn Report for six consecutive years beginning 2005. It has won “Network of the Year” at the Cannes Lions five times. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks (BBDO, DDB, TBWA) of agencies in Omnicom’s portfolio.
They are MRM // McCANN. One of the leading digital full-service creative agencies in Germany. Together with McCANN, one of the most celebrated advertising agencies in the world, they are the McCANN Worldgroup. They lead brands into a networked age, create holistic branding experiences with immediate added value and a positive impact on your business.
They believe they can all use a little more play. They are Creata, a global brand ideas and activation company that encourages play. And, like no one else, they use the power of play to create meaningful connections between people and companies, connections that build brands and make customers happy.
For over forty years, they’ve found the connection between brands and play. They’ve put that connection to work for the world’s leading marketers such as Coca-Cola, McDonald’s, Kellogg’s, Nestle and others. Their insights and ideas become innovative products and services that generate affinity for brands and forge emotional bonds in families and friends. They are thinkers, marketers, and manufacturers and they have become playful partners to some of the world’s most valuable brands.
Brilliant media thinking is in their DNA. A culture of thought-leadership, creativity and innovation has seen them grow from a challenger agency in the UK, to a global leader with over 4,000 employees in over 80 countries.
They combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is their ethos and sums up how they approach everything – from a new client brief to the way they work.
Brand activation is NOT about sell, sell, sell, but inspiring people to buy well. Their business is transforming brand equity into action. Pivotal ideas are more than just about the power they wield: They are perfectly suited for the connected world, compel an ever more inattentive audience to take notice, find a place in culture through their utility and relevance, and achieve scale beyond their boundaries through their truth and simplicity. Most importantly bring about real change and drive transformative action.
Sopexa’s business is above all… creativity first and foremost! But it’s also about advising, communication and building relationships. Just having a good idea isn’t enough – other people have to know about it! Germany is a special market because: it is a mix of cultures, where there are as many Lands as there are food-related habits and cultures. The agency’s value added: actions tailored to the chosen markets and targets. The agency’s “touch”: Certainly the multiculturalism, imagination and commitment of its staff. The geographical scope of the German agency also covers countries such as Switzerland and Austria.
The world’s largest media agency Starcom is a member of one of the three largest global service providers, Publicis Groupe, in Germany, one of the leading media agencies in a forward-looking career. They are currently represented in 101 countries with 127 offices and are developing cross-media and innovative communication solutions for strong multinational companies and brands such as Samsung, Etihad Airlines Partners / Air Berlin, Airbnb, Heineken and many more. Starcom understands itself as a Human Experience Agency. In their approach to solutions, their “HX” approach always focuses on the consumer. Their employees are distinguished by their passion for consumers, the media, brands and creativity – with the common goal of providing the best possible advice to their customers and constantly developing the agency in the dynamic media environment.
Their business is about people. They know how to reach the right people at the right time, in the right way and in the right context. They understand how to create desire and inform their decision-making at every touch point of their purchase journey. This is how they provide value to their clients.
gyro: is the first full-service, global creative B‑to‑B powerhouse. They are 700 minds in 17 offices acting as one. They are the 2016 Advertising Age B‑to‑B Agency of the Year.
Final Thoughts on advertising agencies in Germany
There are many advertising agencies in Germany, if we missed some of the major advertising agencies in Germany and you feel that an advertising agency in Germany should be on this list leave a comment below and let us know. Germany is a major market and it will continue to grow. Internet penetration is still growing, but with new tech and better access, we will see an explosion of demand for consumer goods and services. Make sure you are ready to capitalize on this expected growth by working with an advertising agency in Germany. This list of advertising agencies in Germany should help you get started.