India, officially the Republic of India is a country in South Asia. It is the seventh-largest country by area, the second-most populous country (with over 1.2 billion people), and the most populous democracy in the world. There are thousands of advertising agencies in India and this list will focus on the major agencies. Along with the major advertising agencies in India, there are a few local agencies to give a more balanced list. This list, like all the lists on Agency Roll, is a starting guide for anyone looking for advertising agencies in India and it should not be used as a ranking. This list of advertising agencies in India is designed to give you a starting point. If you know of an advertising agency in India that should be on this list leave a comment below and let us know.
Top Advertising Agencies in India
Grey is one of the ten largest advertising agencies in the world, with offices in over 83 countries. It has one overriding focus: to produce truly great creative work, to produce work that soars, makes them proud and fosters the brand relationship with consumers—work that helps their clients prosper. Grey Worldwide provides highly creative services including brand ideas and strategies, brand planning, creative development and production. Their agency is organized into four geographical units: North America; Europe, Middle East & Africa (EMEA), Asia-Pacific and Latin America.
They design for the future—in ways that make sense right now. They’re strategic experts and creative explorers committed to solving complex challenges. With smart tools and global resources, they examine the implications of every brand choice, create new experiences, and open doors to opportunity.
AKQA’s influential work is recognized worldwide for its pioneering approach, continuing to define and lead the industry. They ideate, design and deliver iconic digital products and services that improve people’s lives. Their multidisciplinary team has been involved in some of the most groundbreaking projects across multiple industries. They collaborate with sophisticated clients to deliver a cohesive blueprint that will satisfy audience needs and surpass business goals.
They make experiences that are instantly captivating so consumers choose to spend time with your brand. It takes rare creatives that seek out data insights and love testing. The results? Work that is magical, beautiful, accountable and shareable—regardless of channel or device. Their media teams create effective connections, regardless of screen size or media type—paid, earned, owned or borrowed. Whether building brands, or driving sales, they help their clients get the most from this rapidly evolving ecosystem. Their insightful placements, innovative measurement and relentless optimization happen in a culture of complete transparency and accountability.
MRM//McCann is a global customer experience-marketing agency, part of the Interpublic Group. They simplify the complex—helping their clients navigate, transform and gain competitive advantage within today’s multidimensional, digitally-driven world. They achieve this through creative ideas born at the intersection of technology solutions, measurable performance and their unique understanding of people. This philosophy guides their approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific.
In 1956, ASATSU (today’s ADK) was founded with only four employees, thereafter enjoying steady and spectacular growth. By 1973, the company had become one of Japan’s top 10 advertising agencies in terms of sales, and by 1997 had climbed all the way to third place. Company founder Masao Inagaki led employees in sharing the spirit of challenge with them that had enabled this rapid growth.
ADK is embarking on a new transformation as it carries on with the same spirit. Their goal is to be a “Consumer Activation Company.” That is, they aim to become a professional group that goes beyond conventional advertising business models to actually change consumer behavior and contribute to their clients in achieving satisfactory business results.
Part of the WPP family, Ogilvy & Mather is a deeply connected, truly global network. They are India’s largest, most awarded, integrated communications agency and they’d love to help you grow your business. Just reach out to any of their key office contacts below. They’ll work with you to assess what your brands need and structure their services to help them grow.
They are an advertising agency with a fast growing record, sound creative talent and a well-diversified client portfolio. Their senior professionals have both international agency exposure and experience of working on large national and multinational brands. Their approach to marry strategic ideas with low cost creative solutions have resulted in getting them one of the fastest growth records in this city. And has allowed them to grow with their clients. They have won 3rd position in Srijan Samman recognition of excellence in creativity in Bengali. Their competency lies in the knowledge of language. An agency which understands the nuances of the culture, providing a much more comprehensive communication strategy, locking-in with consumer sensitivity.
BBDO India was established in 2008 to deliver on the global BBDO promise of The Work, The Work, The Work – in the absence of which nothing else matters. BBDO India has shaped a philosophy relevant to the complex and diverse Indian consumer – a belief in not just creating ads, but acts. The philosophy of “Create Acts, Not Ads” has been brought to life through long-term engaging programs for various brands like Gillette, 7 Up, GE, Johnson’s Baby, Aviva Life Insurance, Blackberry, Nicorette, and Quaker Oats. Most programs have won various awards and recognition across the globe – including the world’s first Black Lion at Cannes for creative effectiveness. The agency’s story is also a case study at Ominicom University, collaboration between Omnicom and Harvard Business School to provide management programs to senior management of all Omnicom companies.
At CONTRACT, they believe in building brands from the HEART. Known for its path-breaking work, Contract Advertising prides itself on building & nurturing some of the biggest pioneering brands in Indian Advertising with the assurance of creating effective award winning work across all mediums of Advertising. As one of India’s finest full-service integrated and independent communication agencies and a part of the WPP Group, they believe in being driven by passion to engage consumers.
Contract has cross-functional specialists across its division’s iContract (Digital), Business (Core) Consulting & Design Sutra (Corporate Identity & Retail Design) that work on some of the biggest blue chip brands across its offices in Mumbai, Delhi and Bengaluru.
Carat creates better business outcomes for clients through their command of media convergence. Consistently at the top of RECMA’s Global Qualitative Evaluation Ranking, they service clients in 150 countries via a network of more than 9,000 talented staff.
They are uniquely designed to combine strategy with expert specialist execution, to deliver integrated solutions for their clients – from integrated media ecosystems reflective of culture, to data-enabled content delivered programmatically and optimized continuously. They are redefining media in four ways: redefining insight, redefining planning, redefining investment and redefining business outcomes.
BBH India started up at the end of 2008 with a clear mandate: create the most effective work in the market, be fantastically creative. Have a lot of fun. In a few short years, this strategy has given them a client list they can be very proud of and work that has made their clients very proud of them.
So here they are, poised to move into their most aggressive and creative phase ever. Hungry, young, nimble and black sheep to the core. They aim to be much more than an advertising agency. They are a Creative Company and they use their creativity to come up with fresh business and marketing solutions. Their work has been recognized and awarded by, their clients, the media, their peers and most importantly, by the people they made it for; the audience.
Bates CHI&Partners is Asia’s newest network startup. Formed in December 2012, this partnership brings together Bates – an Asia top ten agency by revenue with 14 offices in nine countries across Asia, and CHI, the UK’s most awarded independent agency at Cannes. With 16 offices worldwide and a creative corridor from Shanghai to London and New York, Bates CHI&Partners creates Big Ideas for Ambitious Brands.
At Tempest, they work with a simple understanding of advertising – create advertising that sells across media from their branches across the country for their national and international clients. They are an INS-accredited agency having a strong presence in Hyderabad, Pune, and Bengaluru, in India. Furthermore, they are a member of the Tribe Global network presently comprising of 20 ad agencies from around the world: Europe, U.S., South America, and Asia.
In the heart of Mumbai lies the heart of Indian advertising: JWT Mumbai. With some of the country’s best-loved brands in their portfolio, their office boasts of highly visible work created by the freshest minds in the industry. Their ideas stand out from the rest, not just because of creativity, but because they are backed by powerful strategies, intelligent celebrity endorsements and the courage to tread where no agency has before. Probably why they bagged India’s first Grand Prix at Cannes.
Saatchi & Saatchi is a global communications and advertising agency network with 140 offices in 76 countries and over 6,500 staff. It was founded in London in 1970 but is now headquartered in New York.
FCB Ulka can trace its lineage in India to Ulka Advertising, which was founded in 1961 and over time became famous for its iconic branding and advertising solutions. With the stepping in of the current management team in the late ‘80s, Ulka became a top-5 agency by the mid-‘90s. Today, the FCB Ulka Group is a top-3 agency group in India and 53 of its brands – built from scratch and nurtured over 25 years – are category leaders. FCB Ulka stays committed to its philosophy of making brands famous and clients rich by creating advertising that works in the marketplace.
Manhattan Communications India Pvt Ltd is a 360 degree marketing solutions company operating from offices in U.S, Canada, UK, Dubai and India. The company offers Advertising, Branding, Public Relations, Marketing (Media, Interactive, Above the line and Below the line) and Events in India and abroad.
In India, they offer comprehensive digital solutions covering Media buying, Social Media strategy, Organic and Paid Search, Websites and Apps Development and Creative Services. Their Ad network – Ethnocast has over 5000 publishers and they also offer programmatic buyer through their affiliates. They are one of the largest Performance Networks in the country with focus on South Asian diaspora across the globe.
Mullen Lowe Lintas Group is one of India’s largest and most storied communication groups. Having started operations in India way back in 1939, Mullen Lowe Lintas Group is today, a star office of the Mullen Lowe Group, part of the Interpublic Group of Companies. Mullen Lowe Lintas Group, headquartered in Mumbai, is headed by Chairman and Chief Creative Officer, R. Balakrishnan (Balki); and Chief Executive Officer, Joseph George (Joe). The agency has a brilliant talent pool of over 850 people across seven divisions and eight cities all over India to manage its 250+ clients.
Over the years, Mullen Lowe Lintas Group through its offerings in Advertising, Rural communications, Design, PR, Healthcare, Film Production and Digital has helped build some of India’s largest and most successful brands. Most of whom, who have been with the agency since their launch.
Hoardings India is a premier outdoor advertising agency which efficiently handles all the aspects of outdoor advertising with an unmatched proficiency. They have a substantial presence across all the regions of India. In their endeavors to make your business more visible, they leave no stone unturned and offer you only the best possible deals. Their large array of associates adds value to their work. Their transparency is what makes them the first choice among the advertisers. No other portal offers such competitive pricing solutions and so easy a navigation through all revered sites of outdoor media over the same platform in a completely hassle-free manner. They fathom the best way for your advertisements and reserve for you the best sites to display, because it’s I and You that make Us. Hoarding India- Your Proud Partner for Outdoor Advertising.
The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India’s largest integrated marketing communications and services network. DDB Mudra Group comprises three agency networks, six specialist agencies and eleven strategic business units which offer their expertise under four disciplines (Media, OOH, Retail and Experiential).
DDB Mudra Group operates out of its offices in fifteen leading cities and is represented in more than twenty other locations, giving it a comprehensive presence across the length and breadth of the country. It has more than 1,100 employees and a reach across 175,000 villages, 4,000 towns, 3,500 schools and nearly 7 million students.
It all started in the silicon valley of India – Bangalore in the year 1999. On the threshold of an exciting new millennium, Peacock Enterprises was incubated as an Advertising firm in a Small office, catering primarily to the out-of-home media requirements of the clients. Coinciding with their start was the rapid expansion of technology in the field of advertising that offered new avenues to be explored apart from the conventional ones. With an established client base, Peacock took advantage of this opportunity and gradually expanded its’ infrastructure to bring the entire gamut of advertising & production services under a single roof.
Today, Peacock Group is recognized among contemporaries & clients as a ‘single-window solution provider, having the capability to nurture a brand from ‘buds to blooms’. Their in-house infrastructure for creative designing, printing, media planning, event management, SEO, social media advt & BTL activities is complemented by a talented & diligent team of experienced professionals who thrive on diverse challenges.
One evening in 1973, three leading stalwarts of advertising came together to discuss the state of creativity in advertising. They wanted to do something about the mediocrity, the contentment with the status quo, the inertia that seemed to pervade agencies and people. The three people, Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan, came up with a game plan – to start their own advertising agency, Rediffusion. An agency that would be passionate and bold; an agency that would take ownership of clients and their work to new heights; an agency that would create fearless, category-busting work.
Final Thoughts on advertising agencies in India
There are thousands of advertising agencies in India. If I missed some of the major advertising agencies in India and you feel that an advertising agency in India should be on this list leave a comment below and let us know. India is a major market and it will continue to grow. Internet penetration is still low, but with new tech and better access, we will see an explosion of demand for consumer goods and services. Make sure you are ready to capitalize on this expected growth by working with an advertising agency in India. This list of advertising agencies in India should help you get started.