This article will focus on advertising agencies in Asia. There are many advertising agencies in Asia and this list will focus on the major agencies. Along with the major advertising agencies in Asia, there are a few local agencies to give a more balanced list. This list, like all the lists on Agency Roll, is a starting guide for anyone looking for advertising agencies in Asia and it should not be used as a ranking. This list of advertising agencies in Asia is designed to give you a starting point. If you know of an advertising agency in Asia that should be on this list leave a comment below and let us know.
Top advertising agencies in Asia
The reason for Dentsu’s dominance is twofold: The Company has a diverse client portfolio and enjoys solid buying power in all major mass media formats. Dentsu handles the advertising campaigns of many blue-chip companies, and major global clients have chosen the Company to act as a partner in the Asian markets. Such connections underpin a well-balanced client portfolio.
Dentsu is also the headquarters of the Dentsu Group, with a global presence spanning 124 countries across five continents. According to Advertising Age (April 28, 2014 edition), Dentsu is the world’s largest advertising company, based on non-consolidated gross profit in 2013, and as an agency group, the Dentsu Group is ranked fifth globally. From a geographical perspective, the Dentsu Group holds formidable market share in the Asia-Pacific region and also in Western Europe.
Cheil Worldwide is the undisputed leading advertising agency in South Korea. With 52 offices in 43 countries, it’s also one of the few Korean ad agencies with a strong international presence. Their international expansion in the last eight years has been followed by an investment and acquisition strategy: BMB(UK), TBG(US), One Agency (UAE), McKinney(US), Bravo(China) and Iris(UK). Cheil ranks as the 18th largest agency in the world, according to AdBrand.
J. Walter Thompson, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues to be a dominant presence in the industry by staying on the leading edge.
At BBDO Asia they live by the mantra ‘The Work, The Work, The Work’. Each day more than 3000 people in over 15 countries across Asia work tirelessly to create the world’s most compelling content for their clients. For, in the absence of great work, nothing else matters.
Bates CHI&Partners is Asia’s newest network startup. Formed in December 2012, this partnership brings together Bates – an Asia top ten agency by revenue with 14 offices in nine countries across Asia, and CHI, the UK’s most awarded independent agency at Cannes. With 16 offices worldwide and a creative corridor from Shanghai to London and New York, Bates CHI&Partners creates Big Ideas for Ambitious Brands.
Across six continents with different languages, diverse cultures and ever-evolving technology, the universal truth is we have a fundamental human need to connect with one another. As a full-service marketing agency with offices around the globe, they help brands fulfill that need and make them truly matter to people.
Grey is one of the ten largest advertising agencies in the world, with offices in over 83 countries. It has one overriding focus: to produce truly great creative work, to produce work that soars, makes us proud and fosters the brand relationship with consumers—work that helps our clients prosper. Grey Worldwide provides highly creative services including brand ideas and strategies, brand planning, creative development and production.
Ogilvy Noor is the world’s first bespoke consultancy that focuses on understanding the deep needs of Muslim consumers. Our aim is to build strong authentic brands that empathise, appeal to, and engage with Muslim audiences across the globe today.
Our pioneering research and publications have led the industry in understanding Muslim consumers. Our clients include well-known brands like Unilever, Nestle and American Express as well as newer names like the World Islamic Economic Forum and ieat foods. Our first study “Brands, Islam and the New Muslim Consumer” introduced the idea that faith and modernity go hand in hand. Our latest book “Generation M: Young Muslims Changing the World” brings to life the nuance, tensions and key characteristics of this audience for the first time ever.
On May 8th 2015 the global Lowe and Partners network aligned with the US agency Mullen to form the Mullen Lowe Group, part of the Interpublic Group of Companies.
Mullen Lowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. It is a global network of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies.
Leo Burnett is owned by the French group and like the other major players on this list they can provide a complete marketing strategy for entering the Asian markets. They have won many awards and they have handled some of the best known brands including Nintendo, Samsung and United Technologies.
McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann Erickson (the world’s largest advertising agency network); MRM//McCann (digital marketing/relationship management); Momentum (experiential marketing); McCann Health (professional/dtc communications); Craft Worldwide (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).
Bartle Bogle Hegarty (BBH) is a London based advertising agency but they are a global company with offices in Shanghai and Beijing, and other parts of Asia. BBH is an award winning company and they have been Agency of the Year twice at Cannes, and have won 32 IPA Effectiveness Awards since 1988. Check out their website to see their clients.
Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company with 114 offices in 67 countries and over 6500 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.
They are a full service, integrated communications network and they work with 6 of the top 10 and over half of the top 50 global advertisers. They’re in the business of getting people to fall in love with their clients’ products and services.
Combining creativity and data, Wunderman is a leading digital agency with 175 offices in 60 countries. Headquartered in New York, Wunderman is part of WPP. The Wunderman global network is made up of 175 offices in 60 countries. Wunderman is among the world’s best-known marketing services brands, with a particular strength in customer relationship marketing, combining digital and advertising.
They design for the future—in ways that make sense right now. They’re strategic experts and creative explorers committed to solving complex challenges. With smart tools and global resources, they examine the implications of every brand choice, create new experiences, and open doors to opportunity.
Carat creates better business outcomes for clients through their command of media convergence. Consistently at the top of RECMA’s Global Qualitative Evaluation Ranking, they service clients in 150 countries via a network of more than 9,000 talented staff.
They are uniquely designed to combine strategy with expert specialist execution, to deliver integrated solutions for their clients – from integrated media ecosystems reflective of culture, to data-enabled content delivered programmatically and optimized continuously. They are redefining media in four ways: redefining insight, redefining planning, redefining investment and redefining business outcomes.
AKQA’s influential work is recognized worldwide for its pioneering approach, continuing to define and lead the industry. They ideate, design and deliver iconic digital products and services that improve people’s lives. Their multidisciplinary team has been involved in some of the most groundbreaking projects across multiple industries. They collaborate with sophisticated clients to deliver a cohesive blueprint that will satisfy audience needs and surpass business goals.
Milestone is an integrated marketing solutions agency based in Jakarta, Indonesia. Their targeted, high performance campaigns have helped their clients, in a variety of industries, to compete more effectively. They are both full-service and service-oriented, working closely with you to understand your business and current marketing challenges and to develop and implement specific strategies and systematic plans to ensure the profit. They offer the full range of integrated communication services that you would expect, ranging from branding, strategic planning, advertising, TV Commercials, graphic design, integrated campaign, digital, corporate communications, social media, media planning and buying, mobile, SEO, web design and much more.
They started their operations in 1993 and they continue to be the brand custodian for blue-chip local and multinational clients. They offer through-the-line communication solutions including digital and activation. Given the size and importance of the Indonesian market, and their agency’s local expertise and experience, they are being recognized as the South East Asian (SEA) hub for their major network clients.
TBWA Kuala Lumpur has championed and continuously built great Malaysian and International brands by staying true to its philosophy of DISRUPTON. It is known for breaking the convention and taking the brand forward with a vision.
Final Thoughts on advertising agencies in Asia
There are many advertising agencies in Asia, if we missed some of the major advertising agencies in Asia and you feel that an advertising agency in Asia should be on this list leave a comment below and let us know. Asia is a new market and it will continue to grow. Internet penetration is still growing, but with new tech and better access, we will see an explosion of demand for consumer goods and services. Make sure you are ready to capitalize on this expected growth by working with an advertising agency in Asia. This list of advertising agencies in Asia should help you get started.