This article will focus on advertising agencies in Australia. There are thousands of advertising agencies in Australia and this list will focus on the major agencies. Along with the major advertising agencies in Australia, there are a few local agencies to give a more balanced list. This list, like all the lists on Agency Roll, is a starting guide for anyone looking for advertising agencies in Australia and it should not be used as a ranking. This list of advertising agencies in Australia is designed to give you a starting point. If you know of an advertising agency in Australia that should be on this list leave a comment below and let us know.
Top Advertising Agencies in Australia
McCann Australia is the result of a merger in 2011 with awarded local independent agency SMART, creating a new breed of agency with the leadership, processes, structures and DNA of a creative independent, backed by global resources and intellectual capital of the world’s largest agency network. With more than 180 offices in over 120 countries, they’re part of the world’s largest advertising agency network. And as part of McCann Worldgroup, they provide their clients with a completely integrated and comprehensive marketing services offering.
The first thing most people ask is why are they called ‘Blaze’? Almost 20 years ago, they launched with a clear, long term and sustainable aim. To be passionate innovators who provide the spark and fan the flames of big ideas, push boundaries, challenge the accepted and always look for better ways of doing things.
It’s a small name with big meaning and still provides the vision, drive and strategic intent for their businesses across Australia. But more than a name, it evokes what they are all about innovation, passion and trust. Quite simply, they blaze trails. At Blaze, they are truly an integrated creative agency. They are passionate about developing and building brands, delivering informed and innovative advertising, marketing and communications solutions.
DY&R offers communication best tailored to the times to realize their mission of helping their clients to grow, which they have been fulfilling since their establishment. They know that the growth of their company is synonymous with the growth of their clients. To realize this mutual growth, they establish strong ties with their clients and devote their full efforts to break through the boundaries of the conventional. It’s a breakthrough for their company as well as for yours. And it’s possible only by making the most of DY&R’s resources and by implementing its innovative strategies and tactics.
DT drives marketing transformation for leading brands in Australia and New Zealand. They’re curious by nature and entrepreneurial in spirit. Through insight, technology and creativity, they foster ongoing customer relationships and create meaningful brand experiences.
Essence is a global digital agency, whose mission is to make advertising more valuable to the world. They believe that digital advertising done well is more meaningful and more effective. They help some of the world’s most exciting brands earn relevant connections with their customers by blending objective media, data science and captivating experiences. Clients include Google, Viber, method, Intuit, Visa and the Financial Times.
Their media teams create effective connections, regardless of screen size or media type – paid, earned, owned or borrowed. Whether building brands, or driving sales, they help their clients get the most from this rapidly evolving ecosystem.
Grey Group began in New York, way back in 1917 and they made their way to Australian shores in 1969. Today, they’re a multi-award winning full service agency with offices in Sydney and Melbourne – and in another 95 countries all over the world.
Launched in 2001, Bang has grown into a powerhouse of creativity and strategy. We take a multi-disciplined approach to strategic communication, bringing a formidable digital skillset and adventurous thinking to our clients’ challenges.
They make ideas for every medium (and quite often invent new ones) to reach the right people, in the right place, at the right time. They are where creativity and commerce meet and they constantly prove the size of the budget doesn’t dictate the size of the idea.
They have offices across Australia and NZ and have specialists in every discipline – brand strategy and architecture, campaign development, corporate design, activations, promotions, DM, CRM, digital, mobile, social, shopper marketing and brand experience design. They are part of a global network of 186 Y&R agencies. Y&R’s positioning is ‘The Global Boutique’, which means they have the resource and the creative ambition of a global network, along with the care and local passion of a boutique agency.
Most people know J Walter Thompson as a world class agency; some even know that they pioneered the communications business. They would say they like to think ahead. That they know how to communicate effectively, to deliver brand response and business results. Which is why they are entrusted to create ideas for some of the world’s leading brands.
On giving brands purpose, gaining trust, building connections, and standing out in meaningful ways. At Ogilvy they believe in the power of modern creativity to deliver business effectiveness – their twin peaks. Their new agency model is agile, fluid and continuous. Built on using data to inform customer journeys and behaviors, then using specialized skills to engage and influence. They bring more diverse expertise to a business problem than any other agency.
Whatever they do, they strive to do with maximum impact. They believe ideas with impact will not only increase their clients’ bottom line, they can also change the world. As a boutique multinational, their positioning is unique because they walk like an independent with the backing of a helpful sophisticated global network. It’s the best of both worlds, where their clients don’t have to compromise on creative agility for scale and world-class expertise. They are a fully integrated multi-speed company covering all services including digital, social, shopper, design, content and strategy.
Final Thoughts on advertising agencies in Australia
There are thousands of advertising agencies in Australia, if we missed some of the major advertising agencies in Australia and you feel that an advertising agency in Australia should be on this list leave a comment below and let us know. Australia is a major market and it will continue to grow. Internet penetration is still growing, but with new tech and better access, we will see an explosion of demand for consumer goods and services. Make sure you are ready to capitalize on this expected growth by working with an advertising agency in Australia. This list of advertising agencies in Australia should help you get started.