This article will focus on advertising agencies in Canada. There are many advertising agencies in Canada and this list will focus on the major agencies. Along with the major advertising agencies in Canada, there are a few local agencies to give a more balanced list. This list, like all the lists on Agency Roll, is a starting guide for anyone looking for advertising agencies in Canada and it should not be used as a ranking. This list of advertising agencies in Canada is designed to give you a starting point. If you know of an advertising agency in Canada that should be on this list leave a comment below and let us know.
Top advertising agencies in Canada
Founded in 1917 as a one-man, one-room retail shop in New York City’s Garment District, they opened in Canada in 1958. Their footprint has grown to include offices in Toronto, Vancouver and Montreal. A global leader with offices in 96 countries – and a top Canadian agency with expertise in all marketing disciplines – Grey has focused on driving results while getting attention for their clients for over a hundred years. Simply put, famously effective since 1917.
They’re not into bragging, but the records show they’re the most creatively acclaimed, internationally recognized agency in Canada. They’ve got an expert for every problem. In fact, they have an entire army of them.
Cundari is Canada’s most globally awarded independent agency. Their work has been recognized around the world at Cannes, the Cassies, the UK’s Directory Ranking and they are the only Canadian agency to have two campaigns on WARC’s 100 smartest marketing campaigns in the world list. They are not a traditional advertising agency – for 36 years they have implemented innovative and creative solutions for clients that deliver business results.
So how do they continue to deliver effective and award-winning integrated work for their clients? By growing an agency team who are wired to be curious, who aren’t afraid to pivot, who are entrepreneurial in their approach, and who have a passion for building their clients’ brands and businesses.
Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 130 offices in 70 countries and over 6500 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.
They are a full service, integrated communications network and they work with 6 of the top 10 and over half of the top 50 global advertisers. They’re in the business of getting people to fall in love with their clients’ products and services. Through their creative ideas across all media and all disciplines, they set out to turn brands into Lovemarks which, unlike brands, generate loyalty beyond reason. They believe passionately in the power of ideas to differentiate and motivate. And to change the world for the better. They have an unshakeable spirit and unbeatable attitude from day one at Saatchi & Saatchi that Nothing is Impossible.
They often say there are easier ways to make a buck than being a creative agency. But what would be the fun in that? That’s why they are in this business. They are passionate about the endless opportunities to create products, brands, and unique experiences that drive great businesses forward. And they absolutely love making users happy.
Since 1912, McCann has lived the promise of Truth Well Told – their guiding philosophy that has stood the test of time. And today, as people’s attention becomes increasingly divided, it’s more important and powerful than ever.
At McCann Canada, they are all truth hunters. Because from truth, comes meaning. They’re here to help brands play a meaningful role in people’s lives. And while marketing and creativity are all part of the delivery, it’s the fulfillment of this meaningful role that matters most to them.
Digital technology is transforming every facet of their lives, with brands facing significant challenges in this highly complex and constantly changing environment. At Noise, they see tremendous opportunity for progressive companies who are willing to embrace this disruption and capitalize on data informed, consumer-centric models.
They believe that their clients’ data must inform creative, content distribution, and media buying strategies that will unlock new opportunities and brand experiences. They aim to maximize the ever-expanding opportunities that data and technology provide. Their role as your agency partner will be one of collaboration, education, and accountability.
Carat is the #1 Global Media Network, and the market leader in digital and diversified media solutions. They are part of Dentsu Aegis Network. Together they are 35,000 people in five continents, across 24 time zones, pioneering and delivering the most effective brand, media and digital communications, solutions for their clients.
Their mission is to make their clients’ brands unignorable. They use insight, analytics, intuition and sweat to do it. But they mostly use sweat.
J. Walter Thompson Canada is a one-stop shop that can deliver integrated marketing solutions at all consumer contact points. They offer superior resources in every discipline: Total communications planning, strategic planning, creative development, multi-language services, full design studio, digital, and CRM. But what really sets them apart is that J. Walter Thompson is best in the business at delivering unprecedented results on famous brands – making them favorites of Canadians across the nation.
At the heart of every journey is the power to shake things up! What they do: apps and digital platform development, brand activation, experiential marketing and sponsorship, brand positioning, branding and design, digital production, e-business, integrated creativity, market research, media planning, buying and analytics, mobile marketing, paid and natural referencing, print and broadcast production, relationship marketing and CRM, social media, sponsorship and events and strategic planning.
FCB Canada is a full-service, integrated marketing and communications agency with offices in Toronto and Montreal. They also have four sister companies: FCB Health, a healthcare marketing agency; Fuel, a content creation agency; FCB/SIX, a boutique agency that specializes in CRM; and Segal, their licensing agency. FCB Canada and its sister agencies share a number of national and international clients but also have their own local, non-conflicting clients. Through this collective, they are in a position to provide clients with a truly unique set of services.
They’re a community of thinkers, marketers and makers. Their love of creativity unites them and their passion for each other’s success keeps them together. They also throw bitchin’ parties. Those parties wouldn’t be possible without their fearless executive team.
Ogilvy Montréal is a full-service advertising agency that develops integrated campaigns and communication tools for both Quebec-based and Canadian brands. They specialize in the consumer products and retail categories. Ogilvy Montréal is one of only a few agencies to have ten or more clients operating as franchise networks, banners or retailers. And this allows them to develop B2C and B2B integrated marketing campaigns. Further to this, they have extensive experience working on governmental and corporate accounts.
Ogilvy Montréal is part of the Ogilvy & Mather network, one of the largest marketing communications companies in the world with more than 500 offices in 126 countries. Ogilvy Canada is comprised of Ogilvy Montréal and Ogilvy Toronto who work together on accounts when the opportunity presents itself.
They create solutions that influence culture. Whether it’s a billboard or a breakthrough on a social platform, a digital experience or a line of clothing. Each solution is bespoke based on their client partner’s desired audience behavior. That’s what Red Lion is all about: a different model made up of unique ingredients, designed to solve any challenge via cultural influence.
They see themselves as a global boutique. While they’re part of a strong global network, they operate in Canada like an independent that gets great things done with small teams. Great things that start with strategy and the discipline to create a culture that’s about agility and unexpected solutions. That’s probably why over the years they’ve been one of Canada’s top agencies in terms of Effectiveness awards and Creativity awards, both here and internationally.
While their clients range in diverse industries, they have something important in common. They need the biggest ideas. And that’s what they’re driven to do for them.
Final Thoughts on advertising agencies in Canada
There are many advertising agencies in Canada, if we missed some of the major advertising agencies in Canada and you feel that an advertising agency in Canada should be on this list leave a comment below and let us know. Canada is a new market and it will continue to grow. Internet penetration is still growing, but with new tech and better access, we will see an explosion of demand for consumer goods and services. Make sure you are ready to capitalize on this expected growth by working with an advertising agency in Canada. This list of advertising agencies in Canada should help you get started.